One of the most hotly debated questions among marketers and company executives
is “What does it mean to be a social business?”Today Acquia, Inc., the
enterprise guide to the Drupal social publishing system provides the answer and
also reveals what Social Business Software vendors aren`t telling you: your
investment in Social Business Software is at risk because it is only a one-sided
approach to social business. Social publishing is the technology platform for
true social businesses.
Social publishing, specifically Drupal, is the convergence of web content
management software (WCM) and social software tools in a single, unified
platform. As a result, Drupal transcends boundaries between internal Enterprise
2.0 applications and external Web 2.0 applications. Drupal is a community driven
Open Source platform with over 4,000 modules and a 600,000 member community that
drives innovation.
“Not all social business technologies are created equal,” said Tom Erickson,
Acquia CEO. “Some vendors will tell you that social business is about internal
collaboration; some will tell you it`s about external customer engagement. Our
take: it`s truly both and Drupal social publishing is the right way to get your
business engaged with all of its audiences. What Social Business Software
vendors won`t tell you is their value disappears when you want a single unified
platform to power the web. The Drupal open source social publishing system gives
companies the flexibility with their brands to capitalize on emerging
opportunities.”
Read the whole story at http://www.reuters.com/article/pressRelease/idUS158931+30-Oct-2009+BW20091030
